Strategic Marketing and Management

A typical project is a quality-of-life type of an assessment of the market--consumers, distributors, suppliers, competitors, and the environment of a specific business. Based on this assessment, a strategic marketing plan is developed for the business. The focus of the plan is the identification of marketing strategies designed to increase the quality of life of consumers without creating adverse effects on other organizational stakeholders--stockholders, employees, distributors, suppliers, community, environment, etc. Publications supporting this program of studies generated by OQOLM:

Sirgy, M. Joseph (2015). "Measuring the Impact of Social Marketing Programs Using Personal Well-Being Constructs." Handbook of Persuasion and Social Marketing, edited by David W. Stewart. Santa Barbara, CA: ABC-CLIO Publishers, pp. 217-238.
Lee, Dong-Jin, Grace B. Yu, Dwight R. Merunka, Michael Bosnjak, M. Joseph Sirgy, and J. S. Johar (2015). "Effect Symmetry of Benefit Criteria in Post-Purchase Evaluations." Psychology & Marketing, 32(6), 651-669.
Yu, Grace B., Dong-Jin Lee, and M. Joseph Sirgy (2014). "Well-Being Marketing is Humanistic Marketing." Humanistic Marketing, edited by Richard J. Varey and Michael Pirson. New York: Palgrave Macmillan, Chapter 12.
Sirgy, M. Joseph (2014). Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics. Abington, Oxford, UK: Routledge.
Wu, Jiyun and M. Joseph Sirgy (2014). "Do Purchasing Managers Discriminate against Supply Firms Owned and Run by Women?" Journal of Small Business and Entrepreneurship, 27(1), 67-88.
Singhapakdi, Anusorn, M. Joseph Sirgy, Dong-Jin Lee, Kalayanee Senasu, Grace B. Yu, and Amiee Mellon Nisius (2014). "Gender Disparity in Job Satisfaction of Western versus Asian Managers." Journal of Business Research, 67(6), 1257-1266.
Lindquist, Jay D. and M. Joseph Sirgy (2009). Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications, 4th edition. Mason, Ohio: Cengage Learning.
Sirgy, M. Joseph and Dong-Jin Lee (2008). "Well-Being Marketing: An Ethical Philosophy for Consumer Goods Firms." Journal of Business Ethics.
Sirgy, M. Joseph and Dong-jin Lee (2008). "Ethical Foundations of Well-Being Marketing." Contemporary Issues in Business Ethics, edited by Frank Columbus, Hauppauge , NY: Nova Science Publishers.
Su, Chenting, Ronald Mitchell, and M. Joseph Sirgy (2007). "Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi." Journal of Business Ethics, 71(3), 301-319.
Sirgy, M. Joseph and Don Rahtz (2006). Strategic Marketing Communications: a Systems Approach to IMC. Cincinnati , OH: Atomicdog Publishing.
Sirgy, M. Joseph, Dong-Jin Lee, and Nora Reilly (2006). "Highlighting the Concept of Well-Being in Business." Die Unternehmung-Swiss Journal of Business Research and Practice, 60(1), 61-76.
Gao, Tao and M. Joseph Sirgy (2006). "Revisiting Sirgy's Corporate Performance Measurement Model: Toward a Management Audit that Captures CSR and Beyond." Corporate Social Responsibility: Performances and Stakeholders, Volume 2, edited by Jose' Allouche, Palgrave MacMillan Publishers .
Sirgy, M. Joseph and Dong-Jin Lee (2006). "Well-Being." Encyclopedia of Business Ethics and Society, edited by Robert W. Kolb. Sage Publications.
Sirgy, M. Joseph (2006). "Well-Being Marketing: An Ethical Business Philosophy for Consumer Goods Firms." Proceedings of the International Conference of the School of Economics and Business in Sarajevo. Sarajevo , Bosnia : School of economics and Business of the University of Sarajevo , pp. 21-28.
Lee, Dong-Jin and M. Joseph Sirgy (2005). Well-being Marketing: Theory, Research, and Applications. Seoul, Korea : Pakyoungsa Publishing.
Sirgy, M. Joseph and Stephan Grzeskowiak (2005). "A Relationship Quality/Stakeholder Perspective of Corporate Performance." Progress in Economic Research, edited by Frank Columbus, Hauppauge, NY: Nova Science Publishers.
Lee, Dong-Jin and M. Joseph Sirgy (2004). "Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences." Journal of Macromarketing, 24 (June), 44-58.
Sirgy, M. Joseph (2002). "Measuring Corporate Performance by Building on the Stockholders Model of Business Ethics." Journal of Business Ethics, 35(3), 143-162.
Lee, Dong-Jin and M. Joseph Sirgy (2001). "Quality-of-Life (QOL) Marketing: The Focal Variable, Antecedents and Consequences." Globalization and Equity (Proceedings of the 2001 Macromarketing Conference), edited by Don R. Rahtz and Pierre McDonagh, Williamsburg, VA: Graduate School of Business, College of William and Mary, pp. 80-82.
Sirgy, M. Joseph and J. S. Johar (1999). "Toward and Integrated Model of Self-Congruity and Functional Congruity." European Advances in Consumer Research, volume 4, edited by B. Dubois, T. M. Lowrey, L. J. Shrum, and M. Vanhuele, Provo, UT: Association for Consumer Research, pp. 252-256.
Mangleburg, Tamara, M. Joseph Sirgy, Dhruv Grewal, Maria Hatzios, C. B. Claiborne, and Trina Bogle (1998). "The Moderating Effect of Prior Experience in Consumers' Use of User-Image Based Versus Utilitarian Cues in Brand Attitude," Journal of Business and Psychology, 13 (Fall), 101-113.
Sirgy, M. Sirgy (1997). "The Case Against Economic Competition in an Increasing World of High Tech." Social Indicators Network News, 52 (Autumn/November), 13-15.
Johar, J. S., M. Joseph Sirgy, and Dong-Jin Lee (1997), "Advertising Standardization Vs. Adaptation Decisions: The Role of Positioning Strategy, Product and Advertising Culture in a Country." Marketing: Progress, Prospects, and Perspectives (Proceedings of the 40th European Marketing Association Conference [EMAC], 20-23 May 1997), edited by D. Arnott, P. Doyle, V. Shaw, and R. Wensley, Warwick, U.K.: EMAC, pp. 1795-1804.
Sirgy, M. Joseph and Dong-Jin Lee (1996). "Setting Socially Responsible Marketing Objectives: A Quality-of-Life Approach." European Journal of Marketing, 30(2), 20-27.
Sirgy, M. Joseph (1996). "Strategic Marketing Planning Guided by the Quality-of-Life (QOL) Concept." Journal of Business Ethics, 15 (March), 241-259.
Sirgy, M. Joseph and A. C. Samli Eds. (1995). New Dimensions in Marketing and Quality-of-Life Research, second edition, Westport, CT: Greenwood Press.
Lee, Dong-Jin and M. Joseph Sirgy (1995). "The Evolution of the Quality-of-Life Concept in Marketing Thought." Developments in Quality-of-Life Studies in Marketing, vol. 5, edited by H. Lee Meadow, M. Joseph Sirgy, and Don Rahtz, DeKalb, IL: Academy of Marketing Science, pp. 19-24.
Sirgy, M. Joseph and Dong-Jin Lee (1994). "Relationship Marketing and Beyond: A Quality-of-Life Approach to Consumer Marketing." Relationship Marketing: Theory, Methods, and Applications, edited by Jagdish N. Sheth and Atul Parvatiyar, Atlanta: GA: Center for Relationship Marketing, Emory University.
Sirgy, M. Joseph (1993). "A Global Marketing Strategy for Small and Medium Size Firms: A Quality of Life (QOL) Approach." Proceedings of the International Symposium of Gaining Competitive Advantage through Marketing, edited by Nik Rahimah Nik Yacob, Abdul Razak Sulaiman, and Osman Zain, Kuala Lumpur, Malaysia: Faculty of Business Management, University Kebangsaan Malaysia.
Sirgy, M. Joseph (1990). "Can Marketing Contribute Significantly to the Quality of Life?" Marketing Educator, 9(Fall), p. 4.
Johar, J. S. and M. Joseph Sirgy (1989). "Positioning Models in Marketing: Traditional Uses and Misuses." Werbeforschung & Praxis, 6, 210-212.
Johar, J. S. and M. Joseph Sirgy (1989). "Positioning Models in Marketing: Toward a Normative-Integrative Model." Journal of Business and Psychology, 3(4), 475-485.
Sirgy, M. Joseph, Michael Morris, and A. C. Samli (1985). "The Question of Value in Social Marketing." The American Journal of Economics and Sociology, 44 (April), 215-228.
Sirgy, M. Joseph, A. Coskun Samli, and H. Lee Meadow (1982). "The Interface between Quality of Life and Marketing: A Theoretical Framework." Journal of Public Policy and Marketing, 1, 69-84.